BAAI is a joint initiative to design a new international Master of Science programme in Business Analytics with Artificial Intelligence. The programme aims to combine advanced analytical skills with AI-driven decision-making, preparing students to analyze complex business environments, apply big data solutions, and enhance performance in digitally transforming economies. Through case studies, real-world applications, and AI-powered business tools, the Master’s is designed to balance theoretical knowledge with hands-on practice.

The programme is structured around collaboration between four universities across Europe and beyond, offering students joint study mobility and a curriculum tailored to labor market needs. It includes modules on AI and data science, financial analytics and blockchain, and the ethical and regulatory frameworks of AI. By attracting motivated students from different regions, BAAI envisions building a new generation of business leaders capable of using AI responsibly and effectively in global business contexts.