The “COUTURE” project focuses on merging traditional Balkan arts—such as weaving, embroidery, and knitting—with contemporary fashion design education. It aims to develop innovative educational modules that integrate these traditional skills into the curricula of participating universities in the Western Balkans. By providing both theoretical and practical training, the project seeks to enhance the employability of students in the fashion industry, while also promoting cross-border collaboration between universities in the Balkans and the EU. In addition to fostering cultural awareness and appreciation for Balkan heritage, the project emphasizes inclusivity by ensuring that marginalized groups are actively involved in the training programs. The project will also assess the impact of these initiatives on students’ skills and job prospects, with a commitment to sharing the results and best practices with stakeholders in the fashion and education sectors. Through these efforts, “COUTURE” aims to contribute to the sustainable growth of the fashion industry and the preservation of traditional arts in the region.