Prof. Dr. Kreshnik Bello

Marketing in the 4th industrial revolution era

Selected publishing:

  • Suma, S., & Bello, K. (2012). Branding a destination identity-a conceptual framework. Scientific Journal of the University of Szczecin. Service Management, No. 773, Vol. 9, pp 89-100.


Recent research projects:


  • “Organization and realization of the Blue Labs, Scenario Workshops, Hackathon and Voucher Scheme for the Blue Economy”. Saranda-, Vlora-, Durres-, Shengjin-, Albania. Project “BLUE_BOOST, Program INTEREG Adrion, Jan 2019 – Feb 2020
  • “STEPS: MSc in Sustainable Food Production Systems” nr.598963-EPP-1-2018-1-AL-EPPKA2-CBHE-JP, in the framework of the project “Erasmus+, KA 2-Cooperation for innovation and the exchange of good practices” Tirana, Albania. Project “Cooperation for innovation and the exchange of good practices”, Erasmus+ KA2, Jan 2019 – to date