Marketing on the tertiary sector of economy

Kruja, D., Ha, H., & Tabaku, E. (2021). Students’ perception and satisfaction of services provided by public and private higher education institutes: a case study in Albania. International Journal of Quality and Service Sciences.
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Kokthi, E., Kruja, D., Guri, F., & Zoto, O. (2021). Are the consumers willing to pay more for local fruits and vegetables? Empirical research on Albanian consumers. Progress in Agricultural Engineering Sciences.
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Kruja, D., & Drishti, E. (2020). A systematic review of the tourism experience research from 2009 to 2018. The Routledge Handbook of Tourism Experience Management and Marketing. Click here for the link to publication

Tabaku, E., & Kruja, D. (2019). An integrated framework for customer loyalty in the hotel sector. Serbian Journal of Management, 14(1), 205-221. Click here for the link to publication

Kruja, D. (2018). Destination marketing research. In D.Gursoy (Ed.) The Routledge Handbook of Destination Marketing, pp. 35-48). Routledge. Click here for the link to publicationv

Kruja, D. (2017). Product/service management. In D.Gursoy (Ed.) The Routledge Handbook of Hospitality Marketing, pp. 103-115. Routledge. Click here for the link to publication

Kokthi, E., & Kruja, D. (2017). Consumer Expectations for Geographical Origin: Eliciting Willingness to Pay (WTP) Using the Disconfirmation of Expectation Theory (EDT). Journal of Food Products Marketing, 23(8), 873-889. Click here for the link to publication

Kruja, D., Ha, H., Drishti, E., & Oelfke, T. (2016). Empowerment in the Hospitality Industry in the United States. Journal of Hospitality Marketing & Management, 25(1), fq.25-48. ISSN 1936-8623 (Print), 1936-8631(Online). Click here for the link to publication

Drishti, E., Kruja, D., & Curcija, M. (2016). An Evaluation of the Impact of Entrepreneurship Education on the Entrepreneurship Intentions in the Albanian Late Transition Context. In C.C. Williams, A.Gurtoo (Eds.) Click here for the link to publication

Recent research projects:

“Cheese route as an innovative cultural heritage driving force for rural tourism development in the cross-border area” (“CheeseCulT”) Project of the Programme INTERREG IPA II Cross-Border Cooperation Programme Greece -Albania 2014-2020

‘Developing Research and Innovation Capacities in Albania and Kosovo’ (DRIVE) Project of the Programme Erasmus+, Capacity Building in Higher Education