Prof. Dr. KRESHNIK BELLO has about 25 years of work experience and is currently a Professor of Marketing at European University of Tirana. He has administrative experience, where he has served in positions such as: Head of University, Dean of Faculty, Head of Department, Deputy Director of the Doctoral School, etc. Mr. Bello has lectured at several universities, in Albanian and English languages, and has been (and he is) the holder of several courses in the field of Marketing and Management. Professor Bello has gained research and teaching experience in various European countries, such as: Belgium, Bulgaria, Croatia, Denmark, France, Germany, Greece, Hungary, Italy, Poland, Spain, Turkey, United Kingdom, etc. He has papers published in International Scientific Journals (indexed in Clarivate Analytics, Scopus, etc.) such as: WSEAS Transactions on Environment and Development, Economics and Law, WSEAS Transactions on Business and Economics, European Journal of Research and Reflection in Management Sciences, Service Management, International Journal of Management Cases, Environmental Protection and Ecology, Hotel Link, a Hotel, Restaurant and Gastronomy Business Journal, etc.. Professor Bello uses 3 foreign languages, follows the worldwide developments in the field of economics and integrates them into teaching and scientific research. He is the author and co-author of about 70 scientific papers, presented at national and international scientific conferences, and published in national and international scientific journals.