Aurela Braholli graduated from the Faculty of Economics, “Economics” branch, at the University of Tirana. She has completed a Master Degree, “Marketing” branch, at the Faculty of Economics of the University of Tirana. She has also completed the third cycle of Doctoral studies at the Faculty of Economics and Agribusiness, Agribusiness Department, of the Agricultural University of Tirana. In 2005-2006 she has worked as Community Coordinator in the Municipal Unit n. 3, Tirana. In 2006-2007 she worked as a budget specialist in the Finance and Economic Planning Sector at the General Directorate of the Legalization Agency, Tirana. From 2007 to 2019 she worked as an Audit Inspector at the Regional Directorate of Social Insurance, Tirana. From 2008 to 2018 she was engaged as an external lecturer in several private and public universities. She is the author of numerous publications at home and abroad and has participated in numerous international conferences at home and abroad. Since 2019 she has been hired as an internal lecturer at the Department of Management and Marketing of the European University of Tirana. The teaching focuses on the subjects: Basics of Marketing, Integrated Marketing Communication, Consumer Behavior, Hospitality and Tourism Management etc.