MSc. Joana Hoxha is an Assistant-Lecturer in the Department of Management and Marketing and part of the Office of Standards and Quality at the European University of Tirana (EUT).

Joana has a prominent academic and research profile, graduated in the Bachelor's cycle - "Business Management" with the profile "Organization Management" and in the Master of Science cycle - "Business Administration" with the profile "Marketing Management", with excellent results with a GPA of 10.0, being declared the best student of the Faculty of Economics, Business and Development both in the Bachelor's and Master's cycles.

Joana has been part of the “EUT Network of Excellence” for five years and is the winner of various competitions/awards such as the "President's Award" for the best scientific paper sponsored by EFI, “EUT StartUp Week”, as well as the "Best Business Idea" competition.

Some of her research areas include operations management, contemporary marketing, innovation, sustainable development, and strategic management.

She is an active participant in international conferences in Germany and Turkey, as well as in international programs and trainings in Germany, Turkey and Montenegro, focused on research competence development, digital economy and scientific publishing, obtaining certifications from prestigious institutions such as Elsevier Researcher Academy, EMIDWORLD Congress, ICEF Digital Berlin and RECAS/ European University Institute (EUI). Elsevier Researcher Academy, EMIDWORLD Congress, ICEF Digital Berlin dhe RECAS/ European University Institute (EUI).

ORCID: 0009-0008-2128-3720

Publications: Google Scholar Profile ; ResearchGate Profile