This project’s focus is on the state of media self-regulation in Albania in line with the European perspective of the country. Despite a few initiatives, there is a lack of functional dialogue in this crucial issue between scholars, media actors, civil society, and state regulators, especially from within a strategic, well-researched and authoritative approach. This JM Chair project will therefore contribute to the promotion of EU shared values of open dialogue and media freedom, with the university taking an active role in relation to diverse publics such as media players and civil society actors, state regulators and policymakers.