Albanian Gyms and Nutritional Supplements: Exploring Beliefs and Motivations for Product Sales, by, M.Sc. Gerti METANI, M.Sc. Dorjan ISUFAJ, Barjam YZBASHI

By, M.Sc. Gerti METANI, M.Sc. Dorjan ISUFAJ, Barjam YZBASHI

Abstract

Context: Nutritional supplement sales in gyms have become a widespread practice, with financial incentives often driving these promotions. Problem: Little is known about the motivations behind Albanian gyms’ promotion of nutritional supplements and the factors influencing such sales. Methodology: This study surveyed 58 gyms across Albania using an 8-question survey to explore supplement sales practices, reasons for promotion, types of supplements sold, and promotional methods. Data were analyzed using IBM SPSS, including Chi-Square tests to identify correlations. Results: Findings revealed that most gyms promote supplements, mainly protein powders, creatine, vitamins, and amino acids. Financial gain and customer demand were the primary motivators, especially among high-end and specialized gyms. A significant correlation was found between gym facilities and supplement sales practices. Implications: The results suggest a growing supplement market in Albanian gyms, emphasizing the need for clearer regulations, educational programs, and informed guidance to ensure responsible supplement promotion and use.
Keywords: Nutritional supplements, Albanian gyms, fitness industry, promotion practices, gym facilities, supplement sales.