Tourism and economy: Analysis of the connection in the context of Albania - Economicus

By, PhD (c) Drilona MULAJ

Abstract
Purpose: This study aims to provide a deeper understanding of how tourism interacts with the economy, and how Albania can use this connection to accelerate economic growth and sustainable development. Tourism is a key sector for the Albanian economy, offering great opportunities for economic development. A special focus has been made regarding the development of sustainable tourism, which has the potential to bring lasting benefits to the economy and the environment. Methodology: This analysis includes a theoretical look at the role of tourism in economic growth, using literature for economic and tourism concepts. Also, there should be research regarding the impact of various factors, including destination promotion, touristic infrastructure, and government policies in attracting tourists. To understand how Albania is facing this challenge, analyzes and comparisons were made for the practices of other developed touristic countries. Findings: The result of the study shows that Albania to reach sustainable tourism, it needs to promote special touristic products, investment in training of personnel in the tourism sector to ensure a high-quality and welcoming service, and promotion of ecological tourism by ensuring that tourism development is sustainable. Value: This study contributes to understanding how government and tourism industry can support sustainable tourism development and deal with different issues by implementing policies to accelerate the development of tourism and economy in Albania.
Keywords: Comparative analysis, economic infrastructure, tourism, government policies

https://doi.org/10.58944/ivod7293