The impact of individual factors in ethical determining of pharmaceutical marketing - Economicus

by, Dr. teuta Xhindi, Ines Abdyli

Abstract

This study provides the impact of individual characteristics, such as age and level of education, on issues dealing with ethical pharmaceutical marketing. The used data were collected from questionnaires distributed to doctors of the University Hospital Center “Mother Teresa” and pharmaceutical distributor companies operating in the Albanian market. This paper shows that in determining ethical pharmaceutical marketing, age group, has a statistically significant effect. For more, this paper shows that the 31-40 and 41-50 age groups are statistically significant different from 18-30 age group in terms on the determination of ethical pharmaceutical marketing. Also, is shown that the level of education (BA or Master), has statistically significant effect on the determination of ethical pharmaceutical marketing. Based on our results, recommendations are made to improve the ethical reasoning evaluation on issues related to marketing