Exploration of marketing tools for the promotion of protected areas (Albania) - Economicus

by. Ana KEKEZI

Abstract

Promotion and marketing are identified as main pillars to tourism sector in Albanian Government strategy 2017 – 2021. Protected Areas as a tourism destination is a new notion to Albanian citizens and stakeholders given isolation of these areas during communism regime and the decade after. This study will aim to bring light on how new tools of marketing may influence and impacts the promotion of PAs in Albania as tourism destinations and how stakeholders are engaged, accept and perceive these new marketing and communication approaches and the use of modern and digital promoting tactics. This study responses the call of researchers for further studies in developing countries for a deeper exploration in tourism industry.

How to cite: Kekezi, A. (2019). Exploration of marketing tools for the promotion of Protected Areas (Albania). Economicus, 18(2), 5–31.

https://doi.org/10.58944/ckxi1920