Assessing the Technology and Innovation Used for Business Development by Albanian SME - Economicus

by. Dr. Ismet VOKA & Prof. Assoc. Dr. Filip RUXHO

Abstract

The purpose of this paper is to analyze the technology and innovation used for business development by Albanian SMEs. This paper investigates if Albanian companies use innovation or integrate technology components into their daily activities with the purpose of developing their business. The instrument used was a questionnaire of 50 items and the participants were Albanian organizations (N = 163) from different sectors of the economy. Data were analyzed using IBM SPSS Statistics 20. Findings show that the sales team of these companies use computer systems on the ground to manage customer-related business activities such as sales and billing, at a rate of 25.5% at a time when 74.5% of them do not use it for purpose. The trade sector uses these systems the most (45.8%), followed by the Manufacturing sector (40%). Other data show that 95.1% of businesses think they have improved their products/services satisfactorily over the past 12 months, while only 4.9% of them do not think so. As far as product design/services are concerned, 40.5% choose to apply international standards, 37.4% of them think and create their own, while 19% of them use a mix of both methods.

How to cite: Voka, I., & Ruxho, F. (2021). Assessing the technology and innovation used for business development by Albanian SMEs. Economicus, 20(2), 107–115.

https://doi.org/10.58944/aioi1542