A general overview of business information systems, in the function of market recognition. - Economicus

by, Ukshin GASHI

Abstract

Today we witness the reality of a world that is changing with the rhythm and very high dynamics, in particular in the field of information and communication technology, which has made it possible for the market and the competition in every field of human activity, to develop globally. At the same time, we are aware that technology development provides a chance and opportunity for all, regardless of their location or group affiliation. Thanks to this development of information and communication technology, it has become possible to realize sophisticated Information Systems, which have created opportunities for mass use in almost every sphere of human activity. In this regard, in this paper we have chosen the topic of: A General Overview of Business Information Systems, applied in the function of market recognition. These enables companies to store, create, transform and distribute information and conducting in-depth and complex business data analysis, in order to recognize the market in general, and decision making support to the managers and developers of business planning and marketing strategies!

How to cite: Gashi, U. (2019). A general overview of business information systems, in the function of market recognition. Economicus, 18(1), 79–103.

https://doi.org/10.58944/hkmr1940