Exploring the Influence of Green HRM Practices on Employee Motivation and Sustainable Performance: A Focus on Organizations in the Service Industry in Tirana - Economicus

By, Msc. Mishela RAPO

Abstract
Purpose: This research delves into exploring how conscious Human Resource Management (HRM) practices, employee motivation and sustainable business performance are interconnected. As companies increasingly adopt eco initiatives this study aims to investigate how Green HRM practices influence employee motivation and their role in driving business outcomes within the service industry in Tirana. Methodology: The study employs a qualitative analysis to explore the multifaceted dimensions of this relationship. By reviewing existing literature, the research consolidates knowledge on Green HRM practices, employee motivation theories and indicators of performance. Through interviews with HR professionals and employees, applying thematic analysis, the study aims to pinpoint the components of Green HRM practices that have an impact on motivating employees. Additionally, it seeks to uncover how motivated employees contribute to business practices by considering factors such as productivity, innovation and corporate social responsibility. Findings: The results of this study add to the growing body of knowledge on HRM practices by highlighting the ways in which eco-friendly HRM initiatives affect the workforce and organizational sustainability. Value: The implications of this research go beyond concepts offering insights for HR practitioners, business executives and policymakers looking to improve both employee involvement and sustainable business strategies. In today’s world as companies maneuver through the realm of accountability Green HRM practices, employee motivation, and sustainable performance becomes imperative for fostering holistic and enduring success.
Keywords: Green HRM, Employee motivation, Sustainable performance.

https://doi.org/10.58944/rbxx6764