The impact of new media in the promotion of protected areas as tourism destination (Albania) - Economicus

by. Ana KEKEZI

Abstract

The tourism sector has lately become a key sector for the Albanian economy. Promotion and marketing are identified as the main pillars of the tourism sector. Protected Areas as a tourism destination is a new concept to Albanian citizens and stakeholders, given the isolation of these areas during communist regime. On the other hand the promotion of PAs to enhance tourism is also a new practice followed by government and stakeholders, during the last decade only. A crucial phenomenon of the present decade reshaping the world, is the worldwide accessibility to the internet. New media is increasing its usage immensely and is gaining significant ground each year toward traditional media. This study will bring light on how new media influence and impacts the promotion of PAs in Albania as tourism destinations, as researchers have called for further studies in developing countries on this field of study.

How to cite: Kekezi, A. (2020). The impact of new media in the promotion of Protected Areas as a tourism destination (Albania). Economicus, 19(2), 5–31.

https://doi.org/10.58944/ogdp7306