{"id":9047,"date":"2018-10-25T09:34:22","date_gmt":"2018-10-25T09:34:22","guid":{"rendered":"https:\/\/uet.edu.al\/?p=3099"},"modified":"2023-08-12T21:58:39","modified_gmt":"2023-08-12T21:58:39","slug":"marketingu-nje-pasion-i-perhershem","status":"publish","type":"post","link":"https:\/\/uet.edu.al\/en\/marketingu-nje-pasion-i-perhershem\/","title":{"rendered":"Marketingu, nj\u00eb pasion i p\u00ebrhersh\u00ebm"},"content":{"rendered":"
\n

Marketingu, nj\u00eb pasion i p\u00ebrhersh\u00ebm<\/h1>\n<\/header>\n
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Nga prof. asoc. dr. Kreshnik Bello<\/strong><\/div>\n<\/div>\n

E thjesht\u00eb, por tep\u00ebr dometh\u00ebn\u00ebse, shprehja \u201cGjith\u00e7ka \u00ebsht\u00eb marketing\u201d shfaqet jo vet\u00ebm si nj\u00eb udh\u00ebrr\u00ebfyes filozofik i marketingut dhe biznesit n\u00eb k\u00ebt\u00eb funddekad\u00eb t\u00eb dyt\u00eb t\u00eb shekullit XXI, por prezanton edhe nj\u00eb realitet dinamik t\u00eb mbar\u00eb shoq\u00ebris\u00eb bot\u00ebrore n\u00eb Epok\u00ebn e sotme Digjitale, e quajtur Epoka e Revolucionit t\u00eb Kat\u00ebrt Industrial.<\/p>\n

Dhe n\u00eb fakt po t\u00eb ndalesh e t\u00eb meditosh p\u00ebr nj\u00eb \u00e7ast, shpejt do t\u00eb nd\u00ebrgjegj\u00ebsohesh q\u00eb rrall\u00eb mund t\u00eb gjendet ndonj\u00eb aktivitet social apo biznesi, dhe duke guxuar pak, edhe ndonj\u00eb fush\u00eb e jet\u00ebs, ku marketingu t\u00eb mos jet\u00eb pjes\u00eb e qen\u00ebsishme e zhvillimit t\u00eb vet. P\u00ebr sa koh\u00eb marketingu vazhdon t\u00eb ofroj\u00eb zgjidhjen e problemit, duke mos tentuar thjesht shitjen e produktit apo sh\u00ebrbimit, ai do t\u00eb ruaj\u00eb edhe pozicionimin e tij si nj\u00eb element i domosdosh\u00ebm p\u00ebr individin dhe shoq\u00ebrin\u00eb.<\/p>\n

Vendosja e konsumatorit n\u00eb qend\u00ebr, duke e shnd\u00ebrruar at\u00eb n\u00eb heroin e historis\u00eb, natyrsh\u00ebm \u00ebsht\u00eb pjesa m\u00eb e d\u00ebshiruar sot p\u00ebr individin qoft\u00eb ai i vet\u00ebm, pjes\u00eb e familjes apo e ndonj\u00eb grupi tjet\u00ebr m\u00eb t\u00eb gjer\u00eb shoq\u00ebror. K\u00ebtu pik\u00ebrisht q\u00ebndron edhe bukuria e marketingut si art dhe si shkenc\u00eb, jo vet\u00ebm prej k\u00ebndv\u00ebshtrimit t\u00eb atyre q\u00eb e krijojn\u00eb at\u00eb, por edhe atyre q\u00eb i \u201ckonsumojn\u00eb\u201d dhe i \u201cshijojn\u00eb\u201d \u201ct\u00eb mirat\u201d q\u00eb rrjedhin prej tij.<\/p>\n

N\u00eb Epok\u00ebn e sotme t\u00eb Revolucionit t\u00eb Kat\u00ebrt Industrial (p\u00ebrkufizuar si Epoka e Kat\u00ebrt Madhore Industriale q\u00eb prej Revolucionit Industrial t\u00eb shekullit XVIII, q\u00eb karakterizohet prej mjedisit aktual dhe atij n\u00eb zhvillim, n\u00eb t\u00eb cilin teknologjit\u00eb dhe trendet revolucionare t\u00eb tilla si Interneti i Gj\u00ebrave (Internet of Things (IoT)), Robotika, Realiteti Virtual (VR), dhe Inteligjenca Artificiale (AI), jan\u00eb duke ndryshuar m\u00ebnyr\u00ebn se si ne jetojm\u00eb dhe punojm\u00eb), marketingu p\u00ebrs\u00ebri \u00ebsht\u00eb nj\u00eb mjet i fuqish\u00ebm i marr\u00ebdh\u00ebnies s\u00eb individit me teknologjit\u00eb e reja, tregjet, produktet dhe sh\u00ebrbimet q\u00eb ato krijojn\u00eb, e natyrsh\u00ebm edhe vet\u00eb shoq\u00ebrin\u00eb e jet\u00ebn.<\/p>\n

E ndoshta sot me shum\u00eb se kurr\u00eb materializohet th\u00ebnia e famshme e nj\u00ebrit prej kolos\u00ebve t\u00eb marketingut, Profesor Philip Kotler, \u201cMarketingu k\u00ebrkon vite p\u00ebr t\u2019u m\u00ebsuar, por fatkeq\u00ebsisht merr nj\u00eb jet\u00eb t\u00eb t\u00ebr\u00eb p\u00ebr t\u2019u zot\u00ebruar dhe perfeksionuar\u201d. Kjo aspak p\u00ebr t\u00eb treguar q\u00eb marketingu \u00ebsht\u00eb i v\u00ebshtir\u00eb, por p\u00ebr t\u00eb shprehur fuqish\u00ebm q\u00eb ai \u00ebsht\u00eb p\u00ebrher\u00eb aktual, i bukur, dinamik dhe i p\u00ebrzier me teknologjin\u00eb moderne.<\/p>\n

Nd\u00ebrsa zhvillimi teknologjik vrullsh\u00ebm po zhvendos kufijt\u00eb midis pun\u00ebve dhe detyrave q\u00eb kryhen nga njer\u00ebzit dhe atyre q\u00eb kryhen nga makinat dhe algoritmet, tregjet globale t\u00eb pun\u00ebs gjithashtu jan\u00eb duke p\u00ebsuar transformime t\u00eb m\u00ebdha, t\u00eb cilat n\u00ebse menaxhohen me zgjuarsi, mund t\u00eb \u00e7ojn\u00eb n\u00eb nj\u00eb epok\u00eb t\u00eb re t\u00eb pun\u00ebs, vendeve t\u00eb mira t\u00eb pun\u00ebs, por edhe n\u00eb nj\u00eb p\u00ebrmir\u00ebsim t\u00eb m\u00ebtejsh\u00ebm t\u00eb cil\u00ebsis\u00eb s\u00eb jet\u00ebs p\u00ebr t\u00eb gjith\u00eb.<\/p>\n

Sot kompanit\u00eb po p\u00ebrpiqen t\u00eb shfryt\u00ebzojn\u00eb teknologjit\u00eb e reja p\u00ebr t\u00eb arritur nivele m\u00eb t\u00eb larta t\u00eb eficienc\u00ebs s\u00eb prodhimit dhe konsumit, p\u00ebr t\u2019u zgjeruar n\u00eb tregje t\u00eb reja, dhe p\u00ebr t\u00eb konkurruar me produkte t\u00eb reja p\u00ebr nj\u00eb baz\u00eb konsumator\u00ebsh global\u00eb me nj\u00eb qasje digjitale gjithnj\u00eb e m\u00eb n\u00eb rritje. P\u00ebrs\u00ebri \u201cPasioni\u201d mbetet thelbi, dhe ndarja e tij me t\u00eb tjer\u00ebt, patjet\u00ebr q\u00eb \u00ebsht\u00eb marketing.<\/p>\n

Nisur prej k\u00ebtyre trendeve t\u00eb koh\u00ebs, Universiteti Europian i Tiran\u00ebs, ofron Programin e Studimit Master Profesional n\u00eb Marketing me t\u00eb gjitha profilet e tij, t\u00eb rind\u00ebrtuar qart\u00ebsisht si nj\u00eb program cil\u00ebsor, si edhe Profilin Menaxhim Marketingu, si pjes\u00eb t\u00eb Programit t\u00eb Studimit Master Shkencor n\u00eb Administrim Biznesi, q\u00eb plot\u00ebson universin e profileve brenda k\u00ebtij programi studimi. T\u00eb dyja k\u00ebto, vendosen n\u00eb sh\u00ebrbim t\u00eb komunitetit studentor, p\u00ebr t\u00eb p\u00ebrfituar arsimim dhe edukim bashk\u00ebkohor n\u00eb k\u00ebt\u00eb fush\u00eb.<\/p>\n

Programi i Masterit Profesional ofron kryesisht formim praktik p\u00ebr arritjen e objektivave profesional\u00eb sipas profilit t\u00eb zgjedhur, me q\u00ebllim kualifikimin e m\u00ebtejsh\u00ebm t\u00eb student\u00ebve. Ai, gjithashtu, ofron njohuri t\u00eb specializuara n\u00eb marketing nisur nga fakti q\u00eb marketingu sot \u00ebsht\u00eb nj\u00eb prej mjeteve m\u00eb t\u00eb fuqishme jo vet\u00ebm n\u00eb fush\u00ebn e biznesit, por edhe n\u00eb fusha t\u00eb tjera t\u00eb jet\u00ebs dhe shkenc\u00ebs. Natyrsh\u00ebm, studimi i tij merr nj\u00eb r\u00ebnd\u00ebsi te ve\u00e7ant\u00eb.<\/p>\n

Nd\u00ebrsa, Masteri Shkencor n\u00eb Administrim Biznesi ofron formim t\u00eb kompletuar teorik, duke lejuar specializim n\u00eb profile t\u00eb ndryshme. K\u00ebtu, Profili i Menaxhimit t\u00eb Marketingut \u00ebsht\u00eb plot\u00ebsues dhe z\u00eb vendin e vet n\u00eb t\u00ebr\u00ebsin\u00eb e formimit t\u00eb ofruar, duke u dh\u00ebn\u00eb mund\u00ebsi student\u00ebve q\u00eb e zgjedhin, t\u00eb vazhdojn\u00eb thellimin teorik por edhe at\u00eb k\u00ebrkimor e shkencor brenda fush\u00ebs, jo vet\u00ebm gjat\u00eb koh\u00ebzgjatjes s\u00eb programit, por edhe m\u00eb tej n\u00eb nivelin e tret\u00eb t\u00eb studimeve.<\/p>\n

Programet jan\u00eb nd\u00ebrtuar duke marr\u00eb n\u00eb konsiderat\u00eb zhvillimet aktuale n\u00eb fusha t\u00eb ndryshme shoq\u00ebrore n\u00eb vendin ton\u00eb, si at\u00eb t\u00eb Arsimit t\u00eb Lart\u00eb apo ato Ekonomike e Teknologjike. Ofrimi i tyre plot\u00ebson at\u00eb gam\u00eb programesh q\u00eb ekziston n\u00eb tregun e Arsimit t\u00eb Lart\u00eb n\u00eb Shqip\u00ebri, por me dallimin q\u00eb t\u00eb ofruara prej Universitetit Europian t\u00eb Tiran\u00ebs, ato garantojn\u00eb formimin e profesionist\u00ebve dhe k\u00ebrkuesve cil\u00ebsor\u00eb, n\u00eb shum\u00eb n\u00ebnfusha dhe sektor\u00eb q\u00eb formatojn\u00eb k\u00ebt\u00eb hap\u00ebsir\u00eb me emrin Marketing.<\/p>\n

Gjithashtu, ato mund\u00ebsojn\u00eb shanse p\u00ebr t\u00eb krijuar lidhje me industrin\u00eb p\u00ebrkat\u00ebse, duke iu dh\u00ebn\u00eb student\u00ebve hap\u00ebsir\u00ebn e nevojshme p\u00ebr t\u00eb aplikuar jo vet\u00ebm njohurit\u00eb dhe teknikat e fush\u00ebs, por edhe gjith\u00eb aft\u00ebsit\u00eb e tjera personale q\u00eb ata zot\u00ebrojn\u00eb, me q\u00ebllim zgjidhjen e problemeve t\u00eb konsumator\u00ebve, t\u00eb mish\u00ebruara n\u00eb produktet dhe sh\u00ebrbimet e ofruara.<\/p>\n

Hap\u00ebsira e mund\u00ebsive t\u00eb pun\u00ebsimit mbetet \u00e7do fush\u00eb e jet\u00ebs, q\u00eb prej: ekspert\u00eb e drejtues t\u00eb zyrave t\u00eb marketingut, shitjeve dhe marr\u00ebdh\u00ebnieve me klient\u00ebt, n\u00eb biznese t\u00eb llojeve t\u00eb ndryshme; ekspert\u00eb e drejtues t\u00eb agjencive t\u00eb marketingut, t\u00eb reklamave, t\u00eb sh\u00ebrbimeve t\u00eb konsulencave marketing; ekspert\u00eb t\u00eb media-marketingut dhe medias n\u00eb p\u00ebrgjith\u00ebsi; e deri tek: aktivitete dhe aplikime m\u00eb moderne q\u00eb mund\u00ebsohen prej zhvillimeve m\u00eb t\u00eb fundit teknologjike, si: Interneti Mobile i Shpejt\u00ebsis\u00eb s\u00eb Lart\u00eb (High-Speed Mobile Internet); Inteligjenca Artificiale (Artificial Intelligence); Analizimi i Big Data (Big Data Analytics); Teknologjia Cloud (Cloud Technology) etj. N\u00eb m\u00ebnyr\u00eb t\u00eb ve\u00e7ant\u00eb Programi i Masterit Profesional e thekson k\u00ebt\u00eb aspekt, duke e vendosur at\u00eb n\u00eb qend\u00ebr t\u00eb v\u00ebmendjes s\u00eb student\u00ebve. Nd\u00ebrsa p\u00ebr sa i p\u00ebrket Masterit Shkencor, p\u00ebrve\u00e7 dimensionit t\u00eb m\u00ebsip\u00ebrm, shtohet edhe ai i individit t\u00eb pajisur me \u201cmjete\u201d bashk\u00ebkohore n\u00eb fush\u00ebn e k\u00ebrkimit shkencor, duke iu hapur rrug\u00ebn mund\u00ebsive t\u00eb pun\u00ebsimit edhe n\u00eb institucione akademike dhe k\u00ebrkimore shkencore.<\/p>\n

Natyrsh\u00ebm do t\u00eb lind\u00eb pyetja, \u201cKush ka t\u00eb drejt\u00eb p\u00ebr t\u00eb aplikuar n\u00eb k\u00ebto programe\u201d? N\u00eb lidhje me Masterin Profesional, k\u00ebtu na vijn\u00eb n\u00eb ndihm\u00eb disa objektiva t\u00eb thjesht\u00eb profesional\u00eb, si: un\u00eb jam nj\u00eb marketer i cili d\u00ebshiron t\u00eb ndjek\u00eb zhvillimet m\u00eb t\u00eb fundit t\u00eb fush\u00ebs; un\u00eb jam nj\u00eb studiues q\u00eb vler\u00ebson njohurin\u00eb e re t\u00eb fush\u00ebs; edhe pse un\u00eb nuk jam n\u00eb marketing, d\u00ebshiroj t\u00eb m\u00ebsoj se si marketingu m\u00eb ndikon at\u00eb \u00e7ka un\u00eb b\u00ebj; un\u00eb po shikoj p\u00ebr nj\u00eb ndryshim total n\u00eb karrier\u00eb; un\u00eb e di q\u00eb marka \u00ebsht\u00eb faktor ky\u00e7 i suksesit dhe un\u00eb dua t\u00eb p\u00ebrfitoj prej p\u00ebrdorimit t\u00eb parimeve dhe strategjive marketing n\u00eb pun\u00ebn q\u00eb b\u00ebj. P\u00ebr k\u00ebdo q\u00eb e gjen veten m\u00eb sip\u00ebr, por jo vet\u00ebm, Masteri Profesional n\u00eb fush\u00ebn e Marketingut do t\u00eb sh\u00ebrbej\u00eb si orientues p\u00ebr t\u00eb menduar me qasje inovative dhe strategjike n\u00eb lidhje me shum\u00eb situata q\u00eb dalin p\u00ebrpara gjat\u00eb dit\u00ebs. Nd\u00ebrsa p\u00ebr Masterin Shkencor, p\u00ebr Profilin Menaxhim Marketingu, m\u00eb s\u00eb pari, dallimi kryesor do t\u00eb ishte orientimi k\u00ebrkimor-shkencor q\u00eb i shtohet larmis\u00eb s\u00eb objektivave t\u00eb m\u00ebsip\u00ebrm. Kushdo me k\u00ebt\u00eb prirje do t\u00eb ishte nj\u00eb kandidat potencial, i cili pasionin p\u00ebr marketingun do ta \u201cndizte\u201d m\u00eb shum\u00eb me avantazhin e fituar teorik dhe k\u00ebrkimor.<\/p>\n

E duke qen\u00eb se marketingu p\u00ebrve\u00e7 dimensionit shkencor ka edhe at\u00eb artistik, th\u00ebnia e t\u00eb famshmit Pablo Picasso, \u201cNj\u00eb artist i keq kopjon, nd\u00ebrsa nj\u00eb artist i madh vjedh\u201d, do t\u00eb vlente p\u00ebr t\u00eb konkluduar. T\u00eb kesh k\u00ebt\u00eb profesion n\u00eb shekullin XXI, \u00ebsht\u00eb si t\u00eb zot\u00ebrosh nj\u00eb \u00e7el\u00ebs magjik, i cili t\u00eb jep mund\u00ebsin\u00eb t\u00eb hap\u00ebsh shum\u00eb dyer. UET e ofron k\u00ebt\u00eb \u00e7el\u00ebs, thjesht duhet ta \u201cvidhni\u201d.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Marketingu, nj\u00eb pasion i p\u00ebrhersh\u00ebm Nga prof. asoc. dr. Kreshnik Bello E thjesht\u00eb, por tep\u00ebr dometh\u00ebn\u00ebse, shprehja \u201cGjith\u00e7ka \u00ebsht\u00eb marketing\u201d shfaqet jo vet\u00ebm si nj\u00eb udh\u00ebrr\u00ebfyes filozofik i marketingut dhe biznesit n\u00eb k\u00ebt\u00eb funddekad\u00eb t\u00eb dyt\u00eb t\u00eb shekullit XXI, por … <\/p>","protected":false},"author":1,"featured_media":3100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-9047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities"],"yoast_head":"\nMarketingu, nj\u00eb pasion i p\u00ebrhersh\u00ebm - UET<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uet.edu.al\/en\/marketingu-nje-pasion-i-perhershem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingu, nj\u00eb pasion i p\u00ebrhersh\u00ebm - UET\" \/>\n<meta property=\"og:description\" content=\"Marketingu, nj\u00eb pasion i p\u00ebrhersh\u00ebm Nga prof. asoc. dr. Kreshnik Bello E thjesht\u00eb, por tep\u00ebr dometh\u00ebn\u00ebse, shprehja \u201cGjith\u00e7ka \u00ebsht\u00eb marketing\u201d shfaqet jo vet\u00ebm si nj\u00eb udh\u00ebrr\u00ebfyes filozofik i marketingut dhe biznesit n\u00eb k\u00ebt\u00eb funddekad\u00eb t\u00eb dyt\u00eb t\u00eb shekullit XXI, por …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uet.edu.al\/en\/marketingu-nje-pasion-i-perhershem\/\" \/>\n<meta property=\"og:site_name\" content=\"UET\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UniversitetiEuropianiTiranes\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-25T09:34:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-12T21:58:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uet.edu.al\/wp-content\/uploads\/2018\/10\/kreshnik-bello-e1540451748309-1024x671-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"671\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/uet.edu.al\/marketingu-nje-pasion-i-perhershem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/uet.edu.al\/marketingu-nje-pasion-i-perhershem\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/uet.edu.al\/en\/#\/schema\/person\/e0882bc49cd4b35d1e23bc03de52a227\"},\"headline\":\"Marketingu, nj\u00eb pasion i p\u00ebrhersh\u00ebm\",\"datePublished\":\"2018-10-25T09:34:22+00:00\",\"dateModified\":\"2023-08-12T21:58:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/uet.edu.al\/marketingu-nje-pasion-i-perhershem\/\"},\"wordCount\":1543,\"publisher\":{\"@id\":\"https:\/\/uet.edu.al\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/uet.edu.al\/marketingu-nje-pasion-i-perhershem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uet.edu.al\/wp-content\/uploads\/2018\/10\/kreshnik-bello-e1540451748309-1024x671-1.jpg\",\"articleSection\":[\"Aktivitete\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uet.edu.al\/marketingu-nje-pasion-i-perhershem\/\",\"url\":\"https:\/\/uet.edu.al\/marketingu-nje-pasion-i-perhershem\/\",\"name\":\"Marketingu, nj\u00eb pasion i p\u00ebrhersh\u00ebm - 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