{"id":6080,"date":"2020-07-18T15:25:14","date_gmt":"2020-07-18T15:25:14","guid":{"rendered":"https:\/\/uet.edu.al\/?p=6080"},"modified":"2020-07-18T15:25:14","modified_gmt":"2020-07-18T15:25:14","slug":"xhoana-dhantis-guida-ime-e-perfitimeve-nga-dega-e-komunikimit-uet","status":"publish","type":"post","link":"https:\/\/uet.edu.al\/en\/xhoana-dhantis-guida-ime-e-perfitimeve-nga-dega-e-komunikimit-uet\/","title":{"rendered":"Xhoana Dhantis: Guida ime e p\u00ebrfitimeve nga dega e Komunikimit UET"},"content":{"rendered":"

Xhoana Dhantis, studente BA n\u00eb Komunikim me profil Marr\u00ebdh\u00ebnie Publike<\/strong><\/em><\/p>\n

N\u00ebse je nj\u00eb maturant n\u00eb dilem\u00eb apo edhe n\u00ebse e ke b\u00ebr\u00eb zgjedhjen t\u00ebnde, n\u00ebse po k\u00ebrkon promovim apo je n\u00eb k\u00ebrkim t\u00eb nj\u00eb profesioni te ri, nj\u00eb student n\u00eb proces studimesh apo i diplomuar, at\u00ebher\u00eb kjo vlen t\u00eb lexohet nga ti. Studimi n\u00eb Komunikim Marr\u00ebdh\u00ebnie Publike (MP), \u00ebsht\u00eb nj\u00eb mund\u00ebsi e shk\u00eblqyer p\u00ebr zhvillimin personal dhe profesional.<\/p>\n

<\/div>\n

Zhvillimi i aft\u00ebsive si shkrimi, analizimi, menaxhimi i krizave, lobimi etj., orienton individin drejt maksimizimit t\u00eb potencialit\/kapacitetit dhe n\u00eb hapjen e shum\u00eb dyerve, kudo dhe kurdo. E gjith\u00eb kjo realizohet p\u00ebrmes studimit t\u00eb kurseve, t\u00eb cilat teorin\u00eb e shoq\u00ebrojn\u00eb me praktik\u00eb. Sido q\u00eb t\u00eb jet\u00eb ka nga ata q\u00eb thon\u00eb se duhet talent dhe jo me doemos studim, por un\u00eb po komunikoj zgjedhjen time. Gjithsesi, ende ndodh q\u00eb njer\u00ebzit t\u00eb krijojn\u00eb dilemat e tyre kur d\u00ebgjojn\u00eb Komunikim\u2013 Marr\u00ebdh\u00ebnie Publike (MP) si fush\u00eb studimi, q\u00eb mund\u00ebson ushtrimin e profesioneve konkrete.<\/p>\n

Ndaj lind nevoja t\u00eb shpjegohet konkretisht se \u00e7far\u00eb \u00ebsht\u00eb secila, sesi mund t\u00eb na sh\u00ebrbej\u00eb dhe shtoj\u00eb vler\u00eb tek ne dhe shoq\u00ebria. N\u00eb radh\u00eb t\u00eb par\u00eb, Komunikimi duhet pranuar si art dhe si shkenc\u00eb. N\u00eb librin \u201cV\u00ebshtrim i par\u00eb mbi Teorin\u00eb e Komunikimit\u2019, definimi i tij, n\u00eb p\u00ebrpjekje p\u00ebr t\u00eb qen\u00eb sa m\u00eb gjith\u00ebp\u00ebrfshir\u00ebs, p\u00ebrcaktohet si: \u201cProcesi nd\u00ebrlidh\u00ebs i formulimit dhe i interpretimit t\u00eb mesazheve q\u00eb k\u00ebrkojn\u00eb p\u00ebrgjigje\u201d. Di\u00e7ka q\u00eb mund t\u00eb duket mjaft e thjesht\u00eb, apo e arritshme nga kushdo pasi si proces Komunikimi \u00ebsht\u00eb gjithmon\u00eb mes nesh.<\/p>\n

Ne vazhdimisht kodojm\u00eb dhe d\u00ebrgojm\u00eb mesazhe, dekodojm\u00eb dhe kthejm\u00eb p\u00ebrgjigje, por n\u00ebse do t\u00eb ishte kaq e leht\u00eb, s\u2019do t\u00eb kishte keqkuptime, konflikte apo kriza, t\u00eb cilat shpesh her\u00eb gjenez\u00ebn e kan\u00eb nga mosnjohja e konteksteve kulturore dhe m\u00ebnyrat e mir\u00ebmbajtjes s\u00eb marr\u00ebdh\u00ebnieve, apo mos kryerja e metakomunikimit (reflektimi rreth komunikimit) e shum\u00eb pengesave q\u00eb nd\u00ebrtojm\u00eb teksa komunikojm\u00eb. Nd\u00ebrsa Marr\u00ebdh\u00ebniet Publike, n\u00eb librin \u2018Parimet e Marketingut\u2019, p\u00ebrkufizohen si: \u201cNj\u00eb instrument i promocionit masiv, nd\u00ebrtim i marr\u00ebdh\u00ebnieve t\u00eb mira t\u00eb kompanis\u00eb me publikun e ndrysh\u00ebm duke p\u00ebrftuar publicitet t\u00eb favorsh\u00ebm, duke nd\u00ebrtuar imazh t\u00eb mir\u00eb t\u00eb korporat\u00ebs etj. \u2026\u201d. N\u00eb thelb MP \u00ebsht\u00eb sfidues dhe mund\u00ebson krijimin e nj\u00eb personal brand-i q\u00eb t\u00eb orienton drejt mund\u00ebsive. N\u00eb nj\u00eb m\u00ebnyr\u00eb sintetike ky \u00ebsht\u00eb nj\u00eb pasqyrim i k\u00ebtyre dy fushave.<\/p>\n

Ka sigurisht disa pengesa q\u00eb mund t\u2019ja krijosh edhe vetes. N\u00ebse je jo fleksib\u00ebl, mendjembyllur, jo i gatsh\u00ebm, pa d\u00ebshir\u00eb p\u00ebr t\u00eb m\u00ebsuar, jo i orientuar drejt detajeve apo jo kreativ, at\u00ebher\u00eb do t\u2019i v\u00ebsh kufij zhillimit t\u00eb aft\u00ebsive t\u00eb m\u00ebtejshme n\u00eb k\u00ebt\u00eb fush\u00eb. Por, n\u00ebse tipare t\u00eb personalitetit t\u00ebnd jan\u00eb t\u00eb kund\u00ebrtat e atyre t\u00eb lartp\u00ebrmendura, at\u00ebher\u00eb t\u00eb gjitha ato do t\u00eb jen\u00eb t\u00eb favorshme p\u00ebr t\u00eb zhvilluar aft\u00ebsit\u00eb praktike. K\u00ebshtu q\u00eb, p\u00ebrgatitu p\u00ebr t\u00eb hedhur nj\u00eb hap m\u00eb tej drejt njohjes s\u00eb domosdoshme t\u00eb esenc\u00ebs s\u00eb Komunikimit si fush\u00eb studimi, gjith\u00e7ka fillon me at\u00eb q\u00eb mes nesh si grup profesionist\u00ebsh t\u00eb ardhsh\u00ebm, njihet si \u201cbibla e Komunikimit\u201d: b\u00ebhet fjal\u00eb p\u00ebr librin e p\u00ebrmendur edhe m\u00eb sip\u00ebr \u201cV\u00ebshtrim i par\u00eb mbi Teorin\u00eb e Komunikimit\u201d.<\/p>\n

Aty zb\u00ebrthehen gjith\u00eb teorit\u00eb e nevojshme p\u00ebr nj\u00eb baz\u00eb t\u00eb fort\u00eb n\u00eb k\u00ebt\u00eb drejtim. Duke nisur nga Komunikimi Nd\u00ebrpersonal q\u00eb p\u00ebrfshin mesazhet nd\u00ebrpersonale, zhvillimin dhe mir\u00ebmbajtjen e marr\u00ebdh\u00ebnieve dhe ndikimin. M\u00eb pas \u00ebsht\u00eb Komunikimi Publik dhe ai n\u00eb Grup, ku teorit\u00eb e aplikuara flasin p\u00ebr komunikimin n\u00eb grup si dhe at\u00eb organizativ, e retorik\u00ebn publike. Vijohet me Komunikimin Masiv: median dhe kultur\u00ebn dhe efektet e medias. Kurse Konteksti Kulturor z\u00eb nj\u00eb vend tjet\u00ebr mjaft t\u00eb r\u00ebnd\u00ebsish\u00ebm. Ky v\u00ebshtrim p\u00ebrgjith\u00ebsues, p\u00ebrve\u00e7se sh\u00ebrben n\u00eb aft\u00ebsimin e menaxhimit t\u00eb komunikimit n\u00eb var\u00ebsi t\u00eb konteksteve, t\u00eb zhvillon mendimin kritik dhe t\u00eb mund\u00ebson shikimin n\u00eb nj\u00eb spekt\u00ebr ndryshe duke filluar n\u00eb nivel mikro, nga t\u00eb gjitha dukurit\u00eb e p\u00ebrditshme, e deri n\u00eb nivel makro e profesional.<\/p>\n

Nd\u00ebrkoh\u00eb q\u00eb teoria m\u00ebsohet, nevojitet t\u00eb praktikohet, ndaj \u201c\u00c7far\u00eb konkretisht b\u00ebn nj\u00eb profesionist n\u00eb Komunikim MP?\u201d. Duke filluar me menaxhimin e krizave dhe dimensionimin e debateve, hulumtimin dhe \u201chyrjen n\u00eb mendjen e klientit\u201d, rr\u00ebfimin e historis\u00eb dhe praktikat e kompanis\u00eb apo brand-it. Gjithashtu nj\u00eb profesionist i fush\u00ebs shkruan dhe krijon kontakte e nd\u00ebrveprime me nj\u00eb pal\u00eb t\u00eb tret\u00eb: median. Planifikimi i eventeve, konferencat e shtypit, gjetja e ambasadoreve t\u00eb kompanis\u00eb apo brand-it, jan\u00eb pjes\u00eb e pun\u00ebs. \u2018Kultivues marr\u00ebdh\u00ebniesh\u2019 me nj\u00eb num\u00ebr t\u00eb lart\u00eb personash, t\u00eb cil\u00ebt gjithmon\u00eb jan\u00eb nj\u00eb investim n\u00eb jet\u00ebn dhe karrier\u00ebn e individit. Vlerat q\u00eb nj\u00eb profesionist i k\u00ebsaj fushe i shton vetes por edhe shoq\u00ebris\u00eb jan\u00eb t\u00eb vazhdueshme dhe t\u00eb domosdoshme.<\/p>\n

Aq sa jan\u00eb t\u00eb shumta gj\u00ebrat q\u00eb b\u00ebn dhe aft\u00ebsit\u00eb q\u00eb ka nj\u00eb individ i Komunikim MP, aq jan\u00eb edhe mund\u00ebsit\u00eb p\u00ebr pozicione konkrete pune, q\u00eb ekzistojn\u00eb n\u00eb industri si brenda ashtu edhe jasht\u00eb vendit. Duke qen\u00eb se Komunikim MP \u2018bashk\u00ebjeton\u2019 me fusha si biznesi dhe marketingu, media, teknologjia, politika, arti etj. , at\u00ebher\u00eb edhe pozicionet e pun\u00ebs jan\u00eb t\u00eb larmishme. Alison Doyle, eksperte n\u00eb k\u00ebrkimin e pun\u00ebs, liston n\u00eb nj\u00eb artikull pozicione nga t\u00eb p\u00ebrgjithshmet si:<\/p>\n

Copywriter,
\nLobist,
\nKoordinator Eventesh
\nMenaxher Eventesh,
\nPublicist,
\nAnalist i Mediave Sociale,
\nMenaxher i Mediave Sociale,
\nSpecialist i Mediave Sociale etj. .<\/p>\n

M\u00eb tej, Doyle paraqet pozicionet t\u00eb cilat lidhen konkretisht me MP Komunikimin:<\/p>\n

Koordinator Komunikimi,
\nDrejtues Komunikimi,
\nEditor Komunikimi,
\nSpecialist Komunikimi n\u00eb Korporata
\nDrejtues Komunikimi Strategjik
\nMenaxher i Komunikimit t\u00eb Marketingut etj. ,<\/p>\n

K\u00ebto pozicione, \u2013 shprehet ajo, \u2013 lidhen me \u201cZhvillimin dhe mir\u00ebmbajtjen e imazhit publik t\u00eb nj\u00eb klienti ose kompanie p\u00ebrmes paraqitjeve, njoftimeve p\u00ebr shtyp dhe mediave sociale\u201d. Nd\u00ebrsa n\u00eb raport me fush\u00ebn e Medias listohen:<\/p>\n

Menaxher i Mediave Digjitale dhe Sociale,
\nMenaxher p\u00ebr Media dhe Komunikim
\nKoordinator p\u00ebr Media
\nMenaxher i Marr\u00ebdh\u00ebnieve me Median etj.<\/p>\n

Nuk mbetet me kaq, por pozicionet e pun\u00ebs jan\u00eb gjithmon\u00eb t\u00eb hapura dhe t\u00eb gatshme p\u00ebr t\u2019u \u2018krijuar\u2019 nga vete profesionisti, n\u00eb var\u00ebsi t\u00eb nevojave q\u00eb tregu ka dhe aft\u00ebsive q\u00eb individi promovon.<\/p>\n

P\u00ebrtej hap\u00ebsir\u00ebs s\u00eb m\u00ebsip\u00ebrme, ku \u00ebsht\u00eb shpjeguar fusha e Komunikim MP, pjes\u00ebmarr\u00ebsit e mundsh\u00ebm, ajo q\u00eb ata konkretisht ta zot\u00ebrojn\u00eb dhe pozicionet e larmishme profesionale, nevojitet nj\u00eb p\u00ebrfshirje paraprake p\u00ebr t\u00eb kuptuar n\u00ebse \u00ebsht\u00eb profesioni i cili p\u00ebrve\u00e7se do t\u00eb na siguroj\u00eb t\u00eb ardhura t\u00eb larta, dhe do t\u00eb na b\u00ebj\u00eb t\u00eb shijojm\u00eb procesin e t\u00eb punuarit. Dy jan\u00eb m\u00ebnyrat p\u00ebr t\u00eb zbuluar k\u00ebt\u00eb, t\u00eb cilat shoq\u00ebrohen me kosto t\u00eb ul\u00ebt monetare dhe kohore, por gjithashtu dhe me atraktivitet t\u00eb lart\u00eb. S\u00eb pari, nj\u00eb pjes\u00eb t\u00eb koh\u00ebs s\u00eb lir\u00eb e kalojm\u00eb duke shikuar filma t\u00eb ndrysh\u00ebm, pa e ditur pse po i shikojm\u00eb, apo vler\u00ebn e shtuar pas shikimit. Ndaj k\u00ebt\u00eb koh\u00eb vet\u00ebm p\u00ebr pak dit\u00eb mund t\u2019ia dedikoni shikimit t\u00eb filmave t\u00eb k\u00ebsaj fushe. Nd\u00ebr m\u00eb t\u00eb mir\u00ebt prej tyre jan\u00eb: \u2018Wag the Dog\u2019, \u2018Thank you for smoking\u2019, \u2018Jerry Maguire\u2019, \u2018The Social Network\u2019 , apo \u2018Spotlight\u2019. S\u00eb dyti, leximi i librave t\u00eb fush\u00ebs si \u2018 V\u00ebshtrim i Par\u00eb mbi Teorin\u00eb e Komunikimit\u2019 nga Em Griffin et. al.; \u2018How to win a friend and to influence people\u2019 nga Dale Carniege; \u2018Sticks and Stones \u00a0How Digital Business Reputations Are Created Over Time and Lost in a Click\u2019 nga Larry Weber. Kujtohu q\u00eb p\u00ebr t\u00eb shikuar k\u00ebto filma dhe p\u00ebr t\u00eb lexuar k\u00ebto libra, risku \u00ebsht\u00eb shum\u00eb i ul\u00ebt, aq sa kostoja totale \u00ebsht\u00eb p\u00ebrfitimi i nj\u00eb m\u00ebnyr\u00eb t\u00eb re t\u00eb menduarit.<\/p>\n

P\u00ebr ta b\u00ebr\u00eb akoma dhe m\u00eb t\u00eb thjesht\u00eb p\u00ebr ty, mjafton t\u00eb pyes\u00ebsh veten \u201cSa dua un\u00eb t\u00eb rritem profesionalisht dhe sa d\u00ebshiroj t\u00eb krijoj avantazh mbi konkurrent\u00ebt e mi ?\u201d N\u00ebse ndihesh i sigurt, do t\u00eb thot\u00eb q\u00eb ti e ke hedhur hapin t\u00ebnd drejt zhvillimit t\u00eb k\u00ebsaj aft\u00ebsie, por dhe n\u00ebse ndihesh i pasigurt, kjo p\u00ebrs\u00ebri \u00ebsht\u00eb avantazh p\u00ebr ty, sepse sfidat jan\u00eb mund\u00ebsi t\u00eb pa p\u00ebrjetuara m\u00eb par\u00eb dhe do t\u00eb thot\u00eb q\u00eb je pik\u00ebrisht aty ku duhet t\u00eb jesh p\u00ebr t\u00eb vepruar tani. Hej, mos harro, d\u00ebshir\u00ebn q\u00eb ke tani, n\u00ebse nuk e ushqen ti p\u00ebr ta zbatuar, dikush tjet\u00ebr do ta b\u00ebj\u00eb p\u00ebr veten e tij\/saj. Pastaj, t\u00eb mbetet ve\u00e7se ta ndjek\u00ebsh dhe t\u00eb zbatosh vendimet e tij\/saj. Prandaj, b\u00ebj di\u00e7ka ndryshe dhe produktive, k\u00ebtu fillon e ardhmja jote.<\/p>","protected":false},"excerpt":{"rendered":"

Xhoana Dhantis, studente BA n\u00eb Komunikim me profil Marr\u00ebdh\u00ebnie Publike N\u00ebse je nj\u00eb maturant n\u00eb dilem\u00eb apo edhe n\u00ebse e ke b\u00ebr\u00eb zgjedhjen t\u00ebnde, n\u00ebse po k\u00ebrkon promovim apo je n\u00eb k\u00ebrkim t\u00eb nj\u00eb profesioni te ri, nj\u00eb student n\u00eb … <\/p>","protected":false},"author":1,"featured_media":6081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-6080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-te-ndryshme"],"yoast_head":"\nXhoana Dhantis: Guida ime e p\u00ebrfitimeve nga dega e Komunikimit UET - UET<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uet.edu.al\/en\/xhoana-dhantis-guida-ime-e-perfitimeve-nga-dega-e-komunikimit-uet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xhoana Dhantis: Guida ime e p\u00ebrfitimeve nga dega e Komunikimit UET - 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