{"id":4351,"date":"2019-05-04T15:48:20","date_gmt":"2019-05-04T15:48:20","guid":{"rendered":"https:\/\/uet.edu.al\/?p=4351"},"modified":"2019-05-04T15:48:20","modified_gmt":"2019-05-04T15:48:20","slug":"drita-kruja-studentet-duhet-te-krijojne-marken-e-tyre-personale","status":"publish","type":"post","link":"https:\/\/uet.edu.al\/en\/drita-kruja-studentet-duhet-te-krijojne-marken-e-tyre-personale\/","title":{"rendered":"[:en]Drita Kruja: Student\u00ebt duhet t\u00eb krijojn\u00eb mark\u00ebn e tyre personale[:]"},"content":{"rendered":"

[:en]<\/p>\n

Drita Kruja: Student\u00ebt duhet t\u00eb krijojn\u00eb mark\u00ebn e tyre personale<\/h1>\n
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Elda Dedja<\/strong><\/p>\n

Pedagogia e marketingut n\u00eb UET, nj\u00ebkoh\u00ebsisht edhe zv.rektorja p\u00ebr \u00c7\u00ebshtjet Akademike, Prof. Dr. Drita Kruaja, rr\u00ebfen mbi eksperienc\u00ebn e saj t\u00eb pasur t\u00eb m\u00ebsimdh\u00ebnies nd\u00ebr vite, si dhe dit\u00ebn e par\u00eb si pedagoge<\/em><\/p>\n

<\/div>\n

Sot ka shum\u00eb kompani dhe biznese q\u00eb konkurrojn\u00eb me nj\u00ebra-tjetr\u00ebn p\u00ebr t\u00eb fituar v\u00ebmendjen dhe besnik\u00ebrin\u00eb e klientit dhe n\u00eb nj\u00eb bot\u00eb q\u00eb ndryshon me hapa kaq t\u00eb shpejt\u00eb, \u00ebsht\u00eb e paimagjinueshme q\u00eb t\u00eb synohet suksesi pa nd\u00ebrtuar nj\u00eb strategji efektive marketingu.<\/p>\n

N\u00eb vetvete marketingu p\u00ebrb\u00ebn nj\u00eb koncept dinamik, \u00ebsht\u00eb nj\u00eb fush\u00eb mjaft kreative dhe energjike, e cila evoluon me hapat e koh\u00ebs.<\/p>\n

T\u00eb jesh pjes\u00eb e k\u00ebsaj industrie k\u00ebrkon q\u00eb t\u00eb jesh i pasionuar pas pun\u00ebs t\u00ebnde, t\u00eb kesh nj\u00eb vizion unik dhe t\u00eb guxosh t\u00eb sjell\u00ebsh risi. Nj\u00ebkoh\u00ebsisht \u00ebsht\u00eb nj\u00eb pun\u00eb q\u00eb k\u00ebrkon q\u00eb gjat\u00eb gjith\u00eb koh\u00ebs t\u00eb mendosh n\u00eb m\u00ebnyr\u00eb kreative dhe t\u00eb zhduk\u00ebsh kufijt\u00eb n\u00eb mendje, me q\u00ebllimin p\u00ebr t\u00eb kuptuar audienc\u00ebn kujt i drejtohesh dhe t\u2019u rr\u00ebfesh atyre historin\u00eb t\u00ebnde n\u00eb m\u00ebnyr\u00ebn m\u00eb origjinale t\u00eb mundshme, p\u00ebr t\u2019i fituar jo vet\u00ebm simpatin\u00eb, por edhe besnik\u00ebrin\u00eb.<\/p>\n

T\u00eb punosh \u00e7do dit\u00eb n\u00eb nj\u00eb skuad\u00ebr marketingu k\u00ebrkon gjithashtu komunikim dhe bashk\u00ebpunim. Duke qen\u00eb nj\u00eb industri k\u00ebrkuese dhe n\u00eb konkurrenc\u00eb t\u00eb vazhdueshme, individ\u00ebt q\u00eb jan\u00eb pjes\u00eb e saj jan\u00eb gjithnj\u00eb n\u00eb k\u00ebrkim t\u00eb inovacionit. N\u00ebse t\u00eb punosh n\u00eb marketing nuk \u00ebsht\u00eb nj\u00eb pun\u00eb e leht\u00eb, at\u00ebher\u00eb t\u2019ua m\u00ebsosh at\u00eb t\u00eb tjer\u00ebve, \u00ebsht\u00eb edhe m\u00eb e v\u00ebshtir\u00eb. Megjithat\u00eb p\u00ebr vite me radh\u00eb, Prof. Dr. Drita Kruja ia ka dal\u00eb mban\u00eb me sukses t\u00eb ket\u00eb nj\u00eb karrier\u00eb t\u00eb spikatur n\u00eb m\u00ebsimdh\u00ebnien e l\u00ebnd\u00ebve t\u00eb Marketingut. Ajo tregon se si dita e saj e par\u00eb e m\u00ebsimdh\u00ebnies ishte nj\u00eb dit\u00eb e mbushur me emocione.<\/p>\n

\u201cNj\u00eb nat\u00eb p\u00ebrpara se t\u00eb jepja m\u00ebsimin tim t\u00eb par\u00eb n\u00eb auditorin e Universitetit \u2018Luigj Gurakuqi\u2019 n\u00eb Shkod\u00ebr, p\u00ebr student\u00ebt e deg\u00ebs Administrim-Biznes, kisha shum\u00eb emocione. Mbaj mend q\u00eb kisha p\u00ebrgatitur nj\u00eb s\u00ebr\u00eb shembujsh dhe ushtrimesh me an\u00eb t\u00eb s\u00eb cilave do t\u00eb ilustroja m\u00ebsimin, pasi d\u00ebshiroja t\u00eb krijoja nj\u00eb or\u00eb interesante dhe interaktive. At\u00eb dit\u00eb u p\u00ebrballa me nj\u00eb grup shum\u00eb t\u00eb mir\u00eb student\u00ebsh, t\u00eb cil\u00ebt m\u00eb d\u00ebgjuan me shum\u00eb v\u00ebmendje dhe kureshtje, dhe kjo m\u00eb dha siguri p\u00ebr leksionet q\u00eb pasuan\u201d<\/em>, tregon Kruja.<\/p>\n

Tregon se m\u00ebsimdh\u00ebnia ka qen\u00eb nj\u00eb nga d\u00ebshirat e saj dhe se e ka t\u00ebrhequr shum\u00eb gjithnj\u00eb, ndaj dhe ftes\u00ebn p\u00ebr t\u00eb dh\u00ebn\u00eb m\u00ebsim e pranoi me k\u00ebnaq\u00ebsi.<\/p>\n

\u201cL\u00ebnda Bazat e Marketingut q\u00eb un\u00eb do t\u00eb jepja, ishte nj\u00eb l\u00ebnd\u00eb q\u00eb p\u00ebrshtatej shum\u00eb me profilin tim, por edhe me at\u00eb q\u00eb un\u00eb doja t\u00eb b\u00ebja.\u201d<\/em><\/p>\n

Rr\u00ebfen se marketingu k\u00ebrkon kreativitet, \u00ebsht\u00eb shum\u00eb larg rutin\u00ebs dhe k\u00ebrkon t\u00eb m\u00ebsosh vazhdimisht.<\/p>\n

\u201cUn\u00eb besoj q\u00eb marketingu ka disa karakteristika t\u00eb ve\u00e7anta. \u00cbsht\u00eb shum\u00eb larg rutin\u00ebs dhe k\u00ebrkon t\u00eb jesh kreativ, t\u00eb m\u00ebsosh gjat\u00eb gjith\u00eb koh\u00ebs. K\u00ebrkon pasion dhe nj\u00eb komunikim t\u00eb vazhduesh\u00ebm me auditorin. Ti si lektor duhet t\u00eb jesh n\u00eb gjendje jo vet\u00ebm t\u2019i p\u00ebrcjell\u00ebsh dijen teorike, por edhe t\u2019i angazhosh student\u00ebt q\u00eb t\u00eb mendojn\u00eb n\u00eb m\u00ebnyr\u00eb kritike dhe origjinale, si dhe t\u2019u rr\u00ebfesh mbi eksperienca e shembuj konkret\u00eb\u201d<\/em>, shprehet ajo.<\/p>\n

Kruja shprehet se, n\u00eb k\u00ebndv\u00ebshtrimin e saj, n\u00eb p\u00ebrgjith\u00ebsi m\u00ebsimdh\u00ebnia k\u00ebrkon q\u00eb pedagogu t\u00eb investoj\u00eb n\u00eb dy aspekte, at\u00eb t\u00eb formimit individual profesional, por edhe n\u00eb aspektin e komunikimit dhe nd\u00ebrveprimit me auditorin.<\/p>\n

\u201cN\u00eb k\u00ebndv\u00ebshtrimin tim \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme q\u00eb nj\u00eb pedagog t\u00eb jet\u00eb i mir\u00ebformuar, kompetent n\u00eb fush\u00ebn p\u00ebrkat\u00ebse dhe me nj\u00eb p\u00ebrgatitje personale t\u00eb denj\u00eb p\u00ebr auditorin, por \u00ebsht\u00eb po aq e r\u00ebnd\u00ebsishme edhe m\u00ebnyra se si pedagogu komunikon dhe nd\u00ebrvepron me k\u00ebt\u00eb auditor. Un\u00eb mendoj q\u00eb studenti \u00ebsht\u00eb nj\u00eb \u2018bashk\u00ebprodhues\u2019, \u00ebsht\u00eb shum\u00eb i r\u00ebnd\u00ebsish\u00ebm n\u00eb procesin e m\u00ebsimdh\u00ebnies dhe duhet p\u00ebrfshir\u00eb n\u00eb m\u00ebnyr\u00eb aktive n\u00eb t\u00eb. N\u00ebse vet\u00ebm pedagogu flet, studenti d\u00ebgjon, at\u00ebher\u00eb ora do t\u00eb jet\u00eb monotone dhe kurrsesi produktive n\u00eb standardin e duhur\u201d<\/em>, thot\u00eb ajo.<\/p>\n

Rr\u00ebfen se nj\u00eb nga k\u00ebnaq\u00ebsit\u00eb m\u00eb t\u00eb m\u00ebdha p\u00ebr t\u00eb si lektore, ka qen\u00eb t\u00eb shihte nd\u00ebr vite student\u00eb t\u00eb cil\u00ebt angazhoheshin n\u00eb or\u00ebn e m\u00ebsimit n\u00eb m\u00ebnyr\u00eb aktive dhe mjaft kreative.<\/p>\n

\u201cL\u00ebnda e Marketingut t\u00eb krijon shum\u00eb mund\u00ebsi. Un\u00eb mbaj mend grupin e par\u00eb t\u00eb cilit i kam dh\u00ebn\u00eb m\u00ebsim, q\u00eb kan\u00eb sjell\u00eb n\u00eb auditor qasje shum\u00eb origjinale. Kishin shpirtin e duhur kreativ, sip\u00ebrmarr\u00ebs, origjinal\u00eb, kureshtar\u00eb, vizionar\u00eb apo komunikues q\u00eb nj\u00eb profesionist i marketingut duhet t\u00eb ket\u00eb. Nd\u00ebr vite ka ndodhur shpesh q\u00eb t\u00eb shoh n\u00eb auditor student\u00eb me prezantime kreative nga m\u00eb t\u00eb ndryshmet, ve\u00e7an\u00ebrisht kur b\u00ebhej fjal\u00eb p\u00ebr raste konkrete studimore apo produkte t\u00eb reja t\u00eb zhvilluara prej tyre. Jo pak her\u00eb e kan\u00eb cil\u00ebsuar or\u00ebn time si \u201ct\u00eb zhurmshme\u201d, pasi karakterizohej nga nj\u00eb pjes\u00ebmarrje aktive e auditorit. Vazhdoj edhe sot t\u2019i inkurajoj student\u00ebt e mi q\u00eb t\u00eb p\u00ebrfshihen, t\u00eb pyesin, t\u00eb shtrojn\u00eb \u00e7\u00ebshtje p\u00ebr diskutim, t\u00eb mos druhen, por t\u00eb jen\u00eb gjithnj\u00eb aktiv\u00eb\u201d,<\/em>\u00a0tregon ajo, duke theksuar edhe nj\u00eb her\u00eb rolin e r\u00ebnd\u00ebsish\u00ebm q\u00eb praktika luan, ve\u00e7an\u00ebrisht n\u00eb marketing, krahas teoris\u00eb.<\/p>\n

Profesoresh\u00eb Kruja ka qen\u00eb gjithashtu edhe drejtuese dhe an\u00ebtare e ekipit. Ajo ka punuar n\u00eb nj\u00eb num\u00ebr projektesh n\u00eb nivel lokal, komb\u00ebtar dhe nd\u00ebrkomb\u00ebtar. Krahas k\u00ebtij zhvillimi profesional ka qen\u00eb pedagoge e ftuar n\u00eb nj\u00eb s\u00ebr\u00eb universitetesh t\u00eb huaja si: Economics University, Prague, Czech Republic; Corvinus University of Budapest, Hungary; Obuda University, Hungary; University of Applied Sciences, Eberswalde, Germany; University of Pembrook, Central Carolina University, East Carolina University etj. Sigurisht q\u00eb nj\u00eb karrier\u00eb e pasur n\u00eb m\u00ebsimdh\u00ebnie ka sfidat e saj, nd\u00ebr t\u00eb cilat Kruja ve\u00e7on m\u00ebsimdh\u00ebnien p\u00ebr nj\u00eb grup student\u00ebsh t\u00eb Masterit t\u00eb Nivelit t\u00eb Dyt\u00eb n\u00eb Universitetin Europian t\u00eb Tiran\u00ebs.<\/p>\n

\u201cGrupi me t\u00eb cilin do t\u00eb zhvilloja m\u00ebsim p\u00ebrb\u00ebhej nga nj\u00eb num\u00ebr i madh student\u00ebsh, t\u00eb cil\u00ebt jasht\u00eb auditorit ishin n\u00eb pozicione pune drejtues marketingu. Sigurisht q\u00eb p\u00ebrballja me nj\u00eb auditor t\u00eb till\u00eb, i cili ka shum\u00eb eksperienc\u00eb praktike n\u00eb k\u00ebt\u00eb fush\u00eb, k\u00ebrkon nj\u00eb nivel t\u00eb lart\u00eb p\u00ebrgatitjeje dhe n\u00eb vetvete \u00ebsht\u00eb sfiduese.\u201d<\/em><\/p>\n

Nd\u00ebrkoh\u00eb q\u00eb shton se nj\u00eb industri e till\u00eb si marketingu, q\u00eb \u00ebsht\u00eb mjaft dinamik dhe n\u00eb ndryshim t\u00eb vazhduesh\u00ebm, p\u00ebrkrah zhvillimet m\u00eb t\u00eb fundit t\u00eb teknologjis\u00eb, komunikimit apo sferave t\u00eb ndryshme t\u00eb jet\u00ebs si ekonomia, politika apo kultura, student\u00ebt duhet t\u00eb jen\u00eb n\u00eb gjendje jo vet\u00ebm t\u00eb marketojn\u00eb nj\u00eb produkt apo organizat\u00eb, por edhe veten.<\/p>\n

\u201cMarketingu nuk u p\u00ebrket thjesht organizatave, por dhe individ\u00ebve, prandaj student\u00ebt duhet t\u00eb krijojn\u00eb mark\u00ebn e tyre personale, e cila formon m\u00ebnyr\u00ebn se si njer\u00ebzit i shohin, duke p\u00ebrfshir\u00eb miqt\u00eb, koleg\u00ebt, profesor\u00ebt dhe pun\u00ebdh\u00ebn\u00ebsit e ardhsh\u00ebm. Nj\u00eb imazh i nd\u00ebrtuar me kujdes t\u00eb \u2018hap mjaft dyer\u2019 n\u00eb tregun e v\u00ebshtir\u00eb t\u00eb pun\u00ebs, sepse t\u00eb diferencon nga t\u00eb tjer\u00ebt, krijon besueshm\u00ebri dhe b\u00ebhet shkak p\u00ebr ofrimin e nj\u00eb eksperience unike. T\u00eb pasurit e nj\u00eb arsimi cil\u00ebsor leht\u00ebson procesin e markimit personal, i cili n\u00eb kushtet e Shqip\u00ebris\u00eb mund t\u00eb b\u00ebhet n\u00ebp\u00ebrmjet rrjet\u00ebzimeve t\u00eb ndryshme, p\u00ebrmendim partneritetet me bizneset, projektet nd\u00ebrkomb\u00ebtare, si edhe n\u00ebp\u00ebrmjet p\u00ebrdorimit profesional t\u00eb mediave sociale\u201d<\/em>, thekson ajo.<\/p>\n<\/div>\n<\/div>\n

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